Attention: Solo-entrepreneurs, coaches, consultants and small business owners who want more sales without sacrificing more of your time and lifestyle… |
"Simple Client Attraction And Copywriting Formulas That Get Attention and Sell FOR You"
Learn Just How Easy (And Fun!) It Is
To Attract Clients When You Discover
How To Create Hooks, Headlines And Titles
That Do The Work For You.
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From: James Roche
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Hey there,
Marketing is just like dating…
Remember back to a great dating experience you’ve had in the past. Remember when you FIRST saw that special someone?
What went through your mind?
There they were. You WANTED them!
…But what to do and say first?
…How do you attract them towards you?
I mean think about it…YOU know you’ve got the goods. You know you’re a catch – but how do you convey that without seeming desperate, sleazy or pushy?
It’s an art. But there are some PROVEN ways to dramatically improve your success:
- You can make a great first impression
- You can say something that grabs their attention and sparks their interest
- You can let your best qualities shine
Marketing Your Products And
Services Is No Different.
(In fact, it’s much easier!)
Because…
In marketing and business, just like dating, your first impression means the difference between making the sale or not!
If you “WOW” a potential client in the first 3 seconds, then you’re very close to having a client that might bring in thousands – or TENS of thousands – of dollars over their lifetime.
It all starts with that first glance – that first contact.
When you market your products and services, pretty much everything depends on what your client sees FIRST on your website, business card, book title, teleclass title, etc.
In other words…
The first impression that makes or breaks the sale is your headline or title – your “HOOK!”
Having A Great Headline And Title Does 85% Of The Hard Work For You When Selling Your Products And Services…
Think about it…
Picture one of your potential clients sitting down at their computer. They have a problem and desperately want a solution. Maybe a friend told them about you. Maybe they find you naturally by searching online.
(Now get this…because it’s VERY important…)
Picture your potential client sitting there with their hand on the mouse: Click, Click, Click. (We LOVE clicking, don’t we? There’s pleasure in sliding the mouse around and click, click, clicking away.)
One site after another – they are clicking away…
And suddenly…
They stumble onto YOUR site.
Now here’s my question for you…
Is their FIRST IMPRESSION of you something like when you dated and saw that special someone across the room? You see them and you just HAVE to find out more?
Does your headline grab them? Does it HOOK them?
-- OR --
Do they say, “Ugh! I don’t know what this site is about. I don’t have the time to plow through all this. Next!”: Click, click, click away.
In other words…
When a potential client comes to your site,
is it love at first sight?
(Okay – maybe that’s extreme. :-) – but you know what I mean. They have a problem – they’re looking for a solution – do you HOOK them with an irresistible offer?)
…Do you show in less than 3 seconds that YOU can help solve their problem?
If so – they will read on and possibly buy from you.
If You DON'T Hook Your Ideal Client...
... Click, Click, Click.
Money Lost.
It’s the same when your potential clients see your book title…or your business tag line…or your teleclass name…or even just your article title…
Once you discover the proven formulas to shine your light through your hooks, headlines, unique selling propositions (USP) and titles, you will:
- Attract your ideal client towards you (Instead of you having to chase them!)
- Sell more of your products, services and programs (Because the title will do all the heavy lifting for you. It’ll get people to sit up, take notice and sign up.)
- Get more people to sign up (and show up) for your teleclasses.
- Have more people read your articles and special reports (and take action to contact you).
- Write Tweets and FaceBook updates that get re-tweeted and passed on.
- Get radio, TV and newspapers to choose YOUR press release over all the others in their stack (Because you hooked them! And you’ve proven that you can hook THEIR audience, too.)
- Solve most of your marketing and sales challenges…(Because most of the reason why you are struggling to make sales is your message isn’t getting through to your audience. You aren’t hooking them!)
In fact, every ad, press release, website, or marketing document of ANY kind, MUST have a strong headline to succeed.
The results you achieve are in direct proportion to the attention-getting and interest-arousing quality of your headlines, titles and irresistible offers.
A good headline can easily double or triple your sales -- a great one can do even better!
Simplify Your Life!
FACT: Learn How To Write Great Headlines and Titles And Your Success Skyrockets!
You don’t need to feel stressed, overwhelmed and frustrated with your marketing efforts…Here’s what I mean…
Since 2004 I’ve been coaching and training hundreds of entrepreneurs to get results with their marketing from all sorts of industries. (Including: life/career/relationship coaches, holistic practitioners, authors, speakers, internet marketing, sales leaders, network marketers, golf experts, astrologers, real estate brokers, organizers – the list goes on and on.)
…and one thing I see over and over are entrepreneurs making their lives and businesses WAY TOO COMPLICATED!
It’s Not Your Fault…
And There’s A Better Way!
The problem is, you might be
over-complicating your marketing.
Here’s what I see happening…
People get caught up in the marketing TOOL and forget that it’s the HUMAN CONNECTION that makes the sale.
Think about it...Is THIS You?
Do you know of a business friend (maybe someone you know INTIMATELY :-) who rushed out and bought the latest and greatest marketing tool recently? Here’s their thinking…
2008 – 2009
- “Once I get FaceBook figured out, THEN I’ll start attracting more clients!”
- “I’ve got to get on Twitter! It’s THE thing that will get my name out there!”
- “I’ve got to make videos – lots of them! Because THEN I’ll be successful.”
2006 – 2008
- “I need a blog! Oh my God! I need a blog!”
- “I have to figure out how to do Teleclasses because then I’ll be RICH!”
- “I’m not speaking in public! AGH! I’m leaving money on the table!”
2004 – 2006
- “No, but seriously…Google AdWords are THE ticket to making it online.”
- “Holy crap! I can’t just be online! I need to go offline and do direct mail. Postcards are where it’s at!”
2000 – 2004
- “Website? What’s a website? I don’t know…but it’s THE thing that I’m SURE will make me rich!”
RIGHT!?
Isn’t this EXACTLY how it is? It’s crazy.
And guess what? In 2010 – 2011 there are going to be more “Magic Bullets” that the experts will claim to be THE thing you MUST have in order to succeed.
Here’s my point…
It’s NOT the tools that make you successful – it’s your ability to connect with another human being! |
The tools are just the means – the vehicle – to reach out and touch people with your special message.
The tools themselves are worthless.
It’s your message – your HOOK –
that makes any and all these marketing tools work.
So before you go rushing off to buy the latest marketing widget, doesn’t it make sense to FIRST get clear on what your marketing message is?...How to Hook Your ideal clients?
Before you spend more time trying to figure out how to work WordPress or teleclass conference lines or your video camera, doesn’t it make sense to FIRST figure out what you need to SAY!?
That’s Why I Created The
“Let Me Hook You!” Action Pack…
I put together the very best (and easiest) formulas to create headlines, titles, irresistible offers, unique selling propositions (USP) and hooks all in one place.
In less than 30 minutes you can learn how to hook your audience towards you.
Use the “Let Me Hook You!”
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Use the EXACT same formulas
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Your Entire “Let Me Hook You!” Program Comes With…
The "Let Me Hook You!" Action Guide and Audios
PLUS...

The "Great Headlines Instantly!" Copywriting Pack
- My special Action Guide: “Let Me Hook You!” (This contains my personal formula for creating headlines, titles and hooks.)
- Four “Let Me Hook You!” Audios (You’ll hear live demos of me working with my clients to coach their headlines and titles out of them.)
- The brilliant Manual: “Great Headlines Instantly,” with over 190 pages of exact how-to copywriting techniques.
- BONUS: 3 Copywriting Swipe Files for you to get even more copywriting ideas
- BONUS: 2 Special Reports to help you write better copy and manage your time better
You can get it all in less than 5 minutes from now
because it’s ALL downloadable and available...
Here’s Everything You Get In The “Let Me Hook You!” Action Pack in Detail…
(It looks like a lot, I know. But you’ll whip through it all in just a couple of hours. And afterwards, you’ll have the know-how to write great headlines, USPs and titles for the rest of your life!)
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Here’s just some of what you’ll learn:
- What’s the very WORST headline you could have on your website (I see it on about 20% of sites I see – please don’t be one of them!) (Page 6)
- The TOP 11 reasons why we buy anything (If you put just one of these in your headline, you’ll successfully connect with your audience’s unconscious mind) (Pages 7 – 8)
- A powerful exercise you can do in less than 5 minutes that will forever improve ANY title you’ll ever create. (It works because I put YOU in the shoes of your target market.) (Pages 9 – 13)
- My now famous “Flat Tire Metaphor,” which gets you laser-focused on EXACTLY how to market any product or service you offer. (In the Action Guide follow the metaphor up with an exercise that will cause you to never see your business the same way ever again.) (Pages 14 – 19)
- How to easily and successfully do competitive analysis. (Plus – I give you over a dozen of the websites and companies I personally have at the top of my swipe file (You’ll also learn what a swipe file is and how to use it.)) (Pages 20 – 30)
- How to create your Unique Selling Proposition – your USP (Along with the top 6 ways to be unique and different from your competition.) (Pages 31 – 41)
- The detailed, step-by-step instructions for my popular and proven “Hook ‘Em” Technique. (This is the exercise that will have you writing amazing headlines and titles in less than 10 minutes.) (Pages 42 – 46)
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Audio CD #1:
“Let Me Hook You!” Action Guide Audio
(38:29 minutes)
Audio CD #2:
“Let Me Hook You!” LIVE Teleclass with pro copywriter, Lorrie Morgan-Ferrero: Part 1
(28:29 minutes)
Audio CD #3:
“Let Me Hook You!” LIVE Teleclass with pro copywriter, Lorrie Morgan-Ferrero: Part 2
(31:05 minutes)
Audio CD #4:
James Roche’s “Hook ‘Em” Technique – Live Demo
(15:01 minutes)
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I came across Robert’s manual and swipe files in 2006 and have used them regularly ever since.
So when I put together the “Let Me Hook You!” Action Pack, I contacted Robert to see what we could work out. I bought the rights to his books, special reports and swipe files so I could pass them on to YOU!
This means you now have full access to them, too! It’s ALL available to you in this all-in-one program.
This 202-page manual is jam-packed with all the tips, techniques, ideas, and strategies for more effective and profitable headlines. It’s a complete resource.
It’s everything you could ever need to generate great headlines on demand. This is your one-stop reference guide with detailed, easy-to-follow information and hundreds of practical examples you can refer to ANYTIME you need a great headline.
Here are just some of the ideas you’ll learn to use for your own copywriting:
- A powerful little secret that will have you writing captivating and compelling headlines fast! (Page 28)
- How to maximize your marketing reach and your response rates with every headline you ever write. (Page 12)
- 22 different formats you can use anytime, anywhere, to instantly create headlines that touch your market. (Page 35)
- How to get into the right state of mind where profitable ideas flow. (Page 33)
- Why creating a dynamite headline is the single, most important step you can take to build your profits. (Page 7)
- 23 proven techniques for writing powerful headlines. (Page 68)
- 5 things great headlines do and how to use these money-making concepts in all your promotional materials. (Page 12)
- What doesn’t work in headlines and why… (Page 81)
- 99 ways to magnetically attract a huge audience to your message. (Page 31)
- The 6 basic rules for effective headlines… (Page 84)
- How to add extra impact and power with a few simple design techniques. (Page 139)
- 7 "quick and easy" formulas for instant headline creation. (Page 103)
- The top 30 most-successful headline words. (Page 130)
- 6 powerful techniques to turn a good headline into a GREAT headline that touches the emotions of your audience. (Page 124)
- 21 eye-catching words that reach out and "grab" the attention of your ideal clients. (Page 132)
- 3 easy ways to boost the visual appeal of any headline and make it "leap" right off the page. (Page 146)
- 15 words you should avoid using in 99.8% of your headlines. (Page 138)
- The kind of fonts that work well in headlines and which ones you should avoid – and why. (Page 139)
- 21 everyday headline applications from brochures to web pages and how to use each for maximum response and results. (Page 154)
- A simple 2-page checklist – a money-making reference guide which reminds you of the most critical headline profit ideas. (Page 185)
- How to create that magical look -- one that’s brimming with natural eye-appeal. (Page 142)
Yes! I'm Ready To Learn How To Write Great Copy Starting Now!
Here's What A Few Noted Experts Have To Say About "Great Headlines Instantly":
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Here’s what some of the greatest names in the history of advertising have to say about why your success is directly linked to your ability to grab the attention of your ideal clients with ALL of your marketing materials…
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Here’s what David Ogilvy, one of the brightest advertising geniuses ever, said about the power of headlines: "On the average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money." |
Famous copywriter and author of the book, How To Write A Good Advertisement, Victor Schwab, had this to say:
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Another advertising guru, John Caples, summed up the importance of headlines with this remark: |
Plus, You’ll Get These
** Additional Bonuses **
In Your “Let Me Hook You!”
Action Pack…
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“I'm giving you EVERYTHING you need to guarantee your own headline creating success.”
By now I’m sure you can imagine the benefit of applying these proven hook, headline and title techniques to your business.
I am so confident that you will gain benefit from learning how to create colorful unique selling propositions and headlines, that I stand behind my offer with an 100% money-back guarantee.
If after 365 days of purchase you feel this isn't the right program for you at this time, you will get 100% of your money back. No questions asked and we'll part as friends.
So…as you can see, I’m putting myself and my reputation on the line here to help you. I’m THAT confident this program is EXACTLY what you need right now in your business.
You DESERVE it for yourself to invest in your future freedom. And that comes when you have the copywriting skills to sell anything you create and offer.

Listen to this special
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3 MORE Guarantees Before
You Start Your Training
Question: Are you really going to let your “Comfort Zone” take over and limit your full earning potential?
Not only am I offering a full money-back guarantee if you’re not completely satisfied after the first call – here are three more reasons to save your seat right away…
Okay, here we go:
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No Marketing Experience: You don’t need to know the first thing about marketing your business because my training holds you by the hand every step of the way until you become wildly successful. |
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No Sales Experience: Even if you don’t know how to sell or market what you offer, learning the simple techniques to write headlines, titles and unique selling propositions is the bulk of what you REALLY need to know. |
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No Writing Experience: If you don’t have experience with copywriting – that’s allright. I’m going to teach you! By the end of going through this program, you’ll know the most important things you need to hook your ideal clients to you. |
Remember, overworking yourself by adding more “tools” on your plate will just exhaust you. Cut to the chase – learn how to hook your ideal clients with a powerful and meaningful message that gets them to buy.
One powerful message from you that touches your ideal client will get more results than a million marketing tools that don’t touch your ideal client.
If you learn the skill of writing hooks, headlines and titles…85% of your work is done. Leverage your time and effort. That’s why I created the “Let Me Hook You!” Action Pack. It cuts right to the chase.
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Warmly,
James Roche
P.S. – Stop spinning in frustration if your marketing efforts aren’t working as well as you’d like. It boils down to your hook – are you telling your ideal clients EXACTLY what they need to hear to buy from you? Learn how – Click Here



















